What Is Digital Marketing?

Different Types of Digital Marketing for your Bussiness

What Is Digital Marketing?

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Television sets TV and game consoles to engage with stakeholders. A component of Digital marketing is Digital Brand Engagement. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Digital Marketing can be through Non-internet channels like TV, Radio, SMS, etc or through Internet channels like Social Media, E-mails ads, Banner ads, etc.”
with it? What makes it unique? Understanding customers In order truly to understand your customers, you need to conduct market research (discussed in much more detail in the next chapter). Try not to make assumptions about why people like and transact with your brand – you may find their values and motives are quite different from what you thought. Ongoing research will help you build a picture of what particular benefit or feature your business provides to your customers, allowing you to capitalize on this in your marketing content. One important area on which to focus here is the consumer journey – the series of steps and decisions a customer takes before buying from your business (or not). Luckily, online data analytics allow you to get a good picture of how people behave on your website before converting to customers; other forms of the market research will also help you establish this for your offline channels.
Products (and services) Products and services are what a company sells. The Internet enables the business to sell a huge range of products, from fast-moving consumer goods and digital products such as software to services such as consultancy. Online, the experience the user has in discovering and purchasing can be considered part of the product the brand provides. Price The prevalence of search engines and of shopping comparison websites, such as www.pricerunner.co.uk, www.pricecheck.co.za/ and www.nextag.com, makes it easy for customers to compare product prices across a number of retailers; These stories then go on to build connections between people, ideas, brands, and products. Communities of people follow truly great brands because they want to be part of their stories. Apple is a good example of a brand with a dedicated tribal following. People want their products; they want the world to know that they have an iPhone or a MacBook. This kind of tribal following spells success for any brand. With price differentiation becoming a the challenge, especially for smaller players in the market, businesses need to consider differentiating on value. Value is a combination of service, perceived benefits, and price, where customers may be willing to pay a higher price for a better experience, or if they feel they are getting something more then just the product.
Placement (or distribution) Product distribution and markets no longer have to be dictated by location. Simply by making their products visible online (for example, on a website or Facebook page), brands can reach a global market. The key is to reach and engage customers on the channels they are using – this is why choosing your digital tactics is vital. You want to engage customers on their terms, not yours. Technology such as APIs, SOAP services, RSS and XML allow information and services to be distributed throughout the world. For example, the API for a hotel reservations database allows a a diverse range of websites to offer instant online bookings for hotels in the inventory.
Promotion The Internet, as an information and entertainment medium, naturally lends itself to promoting products. The online promotional mix is an extension of the offline, but with some significant differences. For one, online promotion can be tracked, measured and targeted in a far more sophisticated way. But promotion doesn’t just mean advertising and talking at customers – on the Internet, it’s crucial to engage, collaborate and join conversations, too. Interacting with customers helps build relationships, and the web makes this sort of communication easy. That’s why a good portion of this book is devoted to engagement tactics and tools.
A new P: People In addition to the existing Four Ps, the Internet requires you to consider a new P: People. This element speaks to examining the powerful human element that the digitally connected world permits: personalization, peer-to-peer sharing, communities, and consumer-centric organizations that allow people to participate in the brand story. SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is an ideal way to understand your business and your market.

Leave a Reply

Search Your Idea